Marketing management (Record no. 1150)
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000 -LEADER | |
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fixed length control field | 00577nam a22002057a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180516b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131702000 |
037 ## - SOURCE OF ACQUISITION | |
Form of issue | PB |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 23 |
Classification number | 658.8 |
Item number | KOT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
245 ## - TITLE STATEMENT | |
Title | Marketing management |
Remainder of title | A south asian perspective |
Statement of responsibility, etc. | / By Philip Kotler |
250 ## - EDITION STATEMENT | |
Edition statement | 12th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Noida |
Name of publisher, distributor, etc. | Pearson |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 661 |
Dimensions | 28cm |
546 ## - LANGUAGE NOTE | |
Language note | English |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Marketing | Internet marketing | Consumer behavior |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
Main curriculum objective | General |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Keller, Kevin Lane | Koshy, Abraham |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Central Library IIIT Vadodara | Central Library IIIT Vadodara | 2018-05-16 | Donated By Col Ravi Chugh | 658.8 KOT | 001261 | 2019-07-12 | 2018-05-16 | Books |