Jones, John Philip <br/><br/>
What's in a name?   Advertising and the concept of brands / 
by John Philip Jones 
 - 2nd 
 - New Delhi  PHI Learning PTV. LTD  2007 
 - 308 p.  ill   23cm 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9788120324473 
<br/><br/><label>Source: </label>IN49  Kushal Books  42483  PB     Pratik Shah 
<br/><br/><label>Subjects--Index Terms: </label>Advertising Brand name products Management 
<br/><br/><label>Index Terms--Curriculum Objective: </label>--General
<br/><br/><label>Dewey Class. No.: </label>658.8343  / JON