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1.
What's in a name? Advertising and the concept of brands / by John Philip Jones

by Jones, John Philip | Slater, Jan S.

Edition: 2ndMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning PTV. LTD 2007Availability: Items available for loan: [Call number: 658.8343 JON] (1).

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2.
Tap Unlocking the Mobile Economy / by Anindya Ghose

by Ghose, Anindya.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London The MIT Press 2017Availability: Items available for loan: [Call number: 381.142 GHO] (1).

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Central Library, Indian Institute of Information Technology, Vadodara
Block No.9, Government Engineering College,
Sector-28, Gandhinagar, Gujarat - 382028 (India)
library@iiitvadodara.ac.in

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