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Jones, John Philip

What's in a name? Advertising and the concept of brands / by John Philip Jones - 2nd - New Delhi PHI Learning PTV. LTD 2007 - 308 p. ill 23cm

English

ISBN: 9788120324473

Source: IN49 Kushal Books 42483 PB Pratik Shah

Subjects--Index Terms: Advertising Brand name products Management

Index Terms--Curriculum Objective: --General

Dewey Class. No.: 658.8343 / JON

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