What's in a name? (Record no. 594)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00667nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160917s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120324473 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | IN49 |
| Source of stock number/acquisition | Kushal Books |
| Terms of availability | 42483 |
| Form of issue | PB |
| Additional format characteristics | |
| Note | Pratik Shah |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8343 |
| Item number | JON |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, John Philip |
| 245 ## - TITLE STATEMENT | |
| Title | What's in a name? |
| Remainder of title | Advertising and the concept of brands / |
| Statement of responsibility, etc. | by John Philip Jones |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | PHI Learning PTV. LTD |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 p. |
| Other physical details | ill |
| Dimensions | 23cm |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand name products |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Management |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Subordinate curriculum objective | General |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Slater, Jan S |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library IIIT Vadodara | Central Library IIIT Vadodara | 2016-09-16 | Kushal Books | 146.25 | IN49 | 1 | 658.8343 JON | 000590 | 2016-09-16 | 2016-09-16 | 2016-09-16 | Books |