What's in a name? Advertising and the concept of brands / by John Philip Jones
By: Jones, John Philip.
Contributor(s): Slater, Jan S.
Material type:
BookPublisher: New Delhi PHI Learning PTV. LTD 2007Edition: 2nd.Description: 308 p. ill 23cm.ISBN: 9788120324473.Subject(s): Advertising | Brand name products | Management | GeneralDDC classification: 658.8343
| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
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658.8343 JON (Browse shelf) | Available | 000590 |
Total holds: 0
Browsing Central Library IIIT Vadodara Shelves Close shelf browser
| 658.7 MAT Analytics in operations/supply chain management | 658.8 KOT Marketing management | 658.8 KOT Marketing management | 658.8343 JON What's in a name? | 658.872 LOU E-commerce | 658.872 LOU E-commerce | 658.872 LOU E-commerce |
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